Overview

International Marketing focusses on how organisations build a relationship with their customers in a variety of cultural contexts. Understanding customers and being able to build strong relationships with them is crucial for the competitive success and longevity of any organisation, and of international organisations in particular. The international marketing specialisation … For more content click the Read More button below.

Learning Outcomes

1.
Understand and apply key marketing skills, knowledge and frameworks in a cross-cultural context.
2.
Collect and analyse data about markets, customers, and competitors to arrive at informed decisions.
3.
Effectively communicate marketing messages with clarity and respect.
4.
Consider the UN SDGs in decision making to achieve a better and more sustainable future for all.

Graduate Capabilities

For more information on Graduate Capabilities please click on this link

Available in Program(s)
Single degree program(s) in which this specialisation is available:

Master of International Business - MIB8371 - International Business

Specialisation Structure

Students must complete 24 UOC.

Specialisation Core Courses12 Units of Credit:
Specialisation Elective Courses12 Units of Credit:

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Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)
Pre-2019 Handbook Editions