Overview

Mastering consumer behaviour is vital for marketers aiming to grasp the motivations behind consumer actions within the market. This course provides you with a deep theoretical and conceptual understanding of consumer behaviour, anchored in psychological and sociological perspectives. It explores the intricacies of individual decision-making processes that shape consumer attitudes … For more content click the Read More button below.

Delivery

In-person - Standard (usually weekly or fortnightly)

Fully online - Standard (usually weekly or fortnightly)

Multimodal - Standard (usually weekly or fortnightly)

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)