Overview
Mastering consumer behaviour is vital for marketers aiming to grasp the motivations behind consumer actions within the market. This course provides you with a deep theoretical and conceptual understanding of consumer behaviour, anchored in psychological and sociological perspectives. It explores the intricacies of individual decision-making processes that shape consumer attitudes … For more content click the Read More button below.
Delivery
In-person - Standard (usually weekly or fortnightly)
Fully online - Standard (usually weekly or fortnightly)
Multimodal - Standard (usually weekly or fortnightly)
Fees
Type | Amount |
---|---|
Commonwealth Supported Students (if applicable) | $2124 |
Domestic Students | $5010 |
International Students | $7410 |
Pre-2019 Handbook Editions
Access past handbook editions (2018 and prior)