Overview

This course focuses on the distinctive characteristics and problems of marketing in service organisations and for any organisation developing and marketing services as part of its business portfolio. It demonstrates why and how services require a distinctive approach to marketing strategy - both in its development and in its execution. … For more content click the Read More button below. Exclusion: MARK5941

Conditions for Enrolment

Prerequisite: MARK5700 or MARK5800, OR in program 8281 or 8282 or 8291 or 8406

Delivery

Fully online - Standard (usually weekly or fortnightly)

Multimodal - Standard (usually weekly or fortnightly)

In-person - Standard (usually weekly or fortnightly)

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)