Overview

This course is designed to give students a good working knowledge of the many aspects of product and brand management. The separation of the product from the brand and the focus on building and maintaining brand equity has created a need for marketers to understand the complex relationship between products … For more content click the Read More button below.

Conditions for Enrolment

Prerequisite or Corequisite: MARK5700 or MARK5800; OR enrolment in program 8281 or 8282 or 8291

Delivery

In-person - Standard (usually weekly or fortnightly)

Fully online - Standard (usually weekly or fortnightly)

Multimodal - Standard (usually weekly or fortnightly)

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)