Overview

Marketers make considerable use of interactive digital technologies: the Internet, interactive TV, SMS communications, electronic kiosks, etc. They do so to achieve a variety of goals: information provision, advertising and promotion, building customer profiles, direct and interactive communications, placing goods with customers through virtual stores, and working with customers to … For more content click the Read More button below.

Conditions for Enrolment

Pre or Corequisite: MARK5700 or MARK5800 OR in program 8281, 8282, 8291, 8234, 8224

Delivery

Fully online - Standard (usually weekly or fortnightly)
In-person - Standard (usually weekly or fortnightly)
Multimodal - Standard (usually weekly or fortnightly)

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)