Overview
Marketers make considerable use of interactive digital technologies: the Internet, interactive TV, SMS communications, electronic kiosks, etc. They do so to achieve a variety of goals: information provision, advertising and promotion, building customer profiles, direct and interactive communications, placing goods with customers through virtual stores, and working with customers to … For more content click the Read More button below.
Conditions for Enrolment
Pre or Corequisite: MARK5700 or MARK5800 OR in program 8281, 8282, 8291, 8234, 8224
Delivery
Fully online - Standard (usually weekly or fortnightly)
In-person - Standard (usually weekly or fortnightly)
Multimodal - Standard (usually weekly or fortnightly)
Fees
Type | Amount |
---|---|
Commonwealth Supported Students (if applicable) | $2124 |
Domestic Students | $5010 |
International Students | $7410 |
Pre-2019 Handbook Editions
Access past handbook editions (2018 and prior)