Handbook

The dual award Bachelor of Design [BDes] Bachelor of Media (PR and Advertising) [UNSW BMedia (PR&A)] is designed to provide you with the combination of foundational and applied skills, knowledge and capabilities in public relations and advertising and the skills and understanding in design. The program aims to develop communication leaders who are also highly skilled in using design methodologies in the production of graphic and other forms of visual communication. Both programs emphasise innovation, creativity, sustainability, and ethical practice.

Design/Media (PR & Advertising) provides graduates with great opportunities to work across a wide range of communication disciplines and fields. Graduates will be particularly well suited to work in advertising, with both an understanding of advertising practice and a strong ability in graphic and other visual communication.

The BDes component emphasises understanding how design can change our societies, grounded in a deep reflection on diverse historical, social and cultural values. Design-led solutions assist people to perform at their best in agile and rapidly changing environments. The merging of making, criticality, technology, research, management and business provides graduates with transferable skills for careers across a range of existing and emerging design fields.


The BMedia (PR & Advertising) component is structured to offer a philosophical and cultural foundation in the media studies core, conceptual and practical skills in public relations and advertising.