Handbook

At any given moment, on any given day, we are being sold something. It may be as simple as a product or as complex as an entire way of life. We call this type of communication 'promotion'. And, like it or not, its tendrils are present in every facet of our lives. On a granular level, these tendrils may influence the clothes we wear or the entertainment we view. On a more grand scale, promotion is central to our politics and our economy.

We live in a promotional culture. This course will provide you with the history and theories of how this culture came to be. And, as the two most significant and established fields within promotion, public relations and advertising will provide the focus for doing this. So, whether you plan to be a practitioner, a scholar, or simply a more informed citizen, this course offers vital knowledge on how promotional communications operate and the repercussions they have had for our society.