Overview

This course focuses on the principles, dynamics, and particulars of strategy that underpin communication initiatives across the sub-disciplines of public relations and advertising. You will be exposed to key theories and models that underpin and drive cut-through solutions to complex strategic problems. In forming coherent strategic frameworks, you will learn … For more content click the Read More button below.

Conditions for Enrolment

Prerequisite: 24 units of credit at level 1 including MDIA1002 or MDIA1003

Course Outline

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Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)