Handbook

This program structure applies to students commencing prior to 2019. If you are commencing from 2019 please refer to program 4789 Media (PR & Advertising)/Law.

This program combines the professional Bachelor of Laws with the Bachelor of Media (PR & Advertising).

The Bachelor of Media (PR and Advertising) is designed to provide students with foundational and applied skills, knowledge and capabilities in public relations and advertising. The program aims to develop communication leaders who inspire innovation and change at all levels of society and adhere to the highest ethical standards. The B Media (PR and Advertising) program is structured to offer a philosophical and cultural foundation in the media studies core, conceptual and practical skills in public relations and advertising.

This degree combination is relevant to students interested in becoming media lawyers, or in public sector communication, and public relations.

Level 1 focuses on contextual knowledge of communication industries, Level II introduces communication theory, and Level III of the program deepens students' knowledge of how such theories play out in society. At each level, an industry specific course in public relations or advertising is offered that augments the conceptual development and offers vocationally relevant knowledge in strategic communication. Students are encouraged to think beyond industry specific problems to reflect on the broader socio-cultural, political and economic implications of the roles and responsibilities of public relations and advertising. The program focuses, in particular, on engagement, innovation and creativity.