Handbook

Overview

This program allows students to undertake both a Master of Design (MDes) and a Master of Public Relations and Advertising (MPRA) over two and a half years, with students with appropriate background able to complete both degrees in two years. This dual award provides graduates or those seeking to change … For more content click the Read More button below. These two degrees will equip you with the personal confidence and professional capabilities needed to move into creative leadership roles in freelance, project or design business contexts. As a student you will be challenged to and equipped to think critically and innovatively in your development of PR and advertising strategies and design and digital media practice. Both degrees merge contemporary theory and academic rigour with creativity, research, and practical industry skills, combining design creativity and rigorous research strategies. The Master of Public Relations and Advertising and Master of Design dual award is ideal for industry professionals from advertising or design seeking to advance their career, as well as career-changers wanting to enter vibrant and rapidly evolving industries.

This program allows students to undertake both a Master of Design (MDes) and a Master of Public Relations and Advertising (MPRA) over two and a half years, with students with appropriate background able to complete both degrees in two years.

This dual award provides graduates or those seeking to change careers both a professionally relevant, rigorous education in public relations and advertising and an industry-engaged, and professionally relevant education in design knowledge and skills. Increasingly PR and Advertising works with designers and design thinking, and designers are often working in the context of marketing and advertising.

These two degrees will equip you with the personal confidence and professional capabilities needed to move into creative leadership roles in freelance, project or design business contexts. As a student you will be challenged to and equipped to think critically and innovatively in your development of PR and advertising strategies and design and digital media practice. Both degrees merge contemporary theory and academic rigour with creativity, research, and practical industry skills, combining design creativity and rigorous research strategies.

The Master of Public Relations and Advertising and Master of Design dual award is ideal for industry professionals from advertising or design seeking to advance their career, as well as career-changers wanting to enter vibrant and rapidly evolving industries.

Learning Outcomes

Develop advanced knowledge relating to the persuasive, promotional and participative communication dimensions of PR and advertising, as well as advanced knowledge of innovative developments in the field of professional design practice and the ability to apply this knowledge in a range of contexts and industry settings.

Scholars

Develop a sound understanding of the scholarly research practices in the fields of public relations and advertising, together with a sound grasp of design research practices - resulting in the ability to engage in independent and reflective learning in academic and industry contexts, and to use creative thinking and practice-based experimentation to devise, evaluate, adapt and implement innovative design ideas.

Leaders
Scholars

Develop high quality critical thinking and problem solving skills applicable across the fields of public relations, advertising, and design.

Leaders
Scholars

Communicate complex ideas to a range of audiences, using written, oral and mediated communication; work independently as well as in collaborative teams; apply technical skills and adaptive modes of practice; and be creative, strategic learners and practitioners.

Professionals

Develop an understanding of both local and global issues and trends in the fields of public relations, advertising and communication, and actively engage with national and international networks and creative design practices to generate sustainable design solutions that take social, cultural, environmental and economic considerations into account.

Global citizens
Leaders

Graduate Capabilities

For more information on Graduate Capabilities please click on this link

Specialisation Structure

Students must complete 144 UOC.

Design Core Courses48 Units of Credit:

You must take 48 UOC of the following courses.

PR & Advertising Foundation Core Course6 Units of Credit:

PR & Advertising Advanced Disciplinary Core18 Units of Credit:

PR & Advertising Cognate Core Courses24 Units of Credit:

You must take 24 UOC of the following courses.

PR & Advertising - Research Path

PR & Advertising Prescribed Electives

You must take up to a maximum of 24 UOC of the following courses.

If you complete both the Practice and Research Path, you must take only 12 UOC of prescribed PR & Advertising electives.

Studio Areas of Practice Prescribed Electives24 Units of Credit:

You must take 24 UOC of the following courses.

Enrolment Disclaimer

Please note that this Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.

You are responsible for ensuring that you enrol in courses according to your program requirements and by following the advice of your Program Authority. myUNSW enrolment checks that you have met enrolment requirements such as pre-requisites for individual courses but not that you are enrolling in courses that will count towards your program requirements.

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)

Public Relations and Advertising/Design B

MDIAHS

144 Units of Credit