Overview

New products and services are essential for the continued growth and innovation of businesses. The skills and knowledge you will learn from a strategic marketing and management perspective in this New Product and Service Development course are practical and transferrable to many industries and fields.  For example, some of the … For more content click the Read More button below.

Conditions for Enrolment

Pre or Corequisite: MARK5700 or MARK5800 OR in program 8281, 8282, 8291, 8234, 8224

Delivery

In-person - Standard (usually weekly or fortnightly)

Fully online - Standard (usually weekly or fortnightly)

Multimodal - Standard (usually weekly or fortnightly)

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)