Overview
The Master of Public Relations and Advertising (MPRA) will provide graduates or those seeking to change careers a professionally relevant, rigorous education in public relations and advertising. As a student you will be challenged to and equipped to think critically and innovatively in your development of PR and advertising strategies. … For more content click the Read More button below.
Learning Outcomes
1.
Articulate advertising, public relations, and interdisciplinary theories and practices—and synthesise these with societal and cultural concerns
2.
Continuously acquire and develop the advertising, public relations, and interdisciplinary knowledge, skills, and capacities necessary to exhibiting expertise and to finding career fulfilment
3.
Critically and creatively engage complex bodies of advertising, public relations, and interdisciplinary knowledge to inform, appraise, and/or lead professional practice and/or scholarship
4.
Shape nuanced, media-aware communication strategies and tactics for range of specialist and non-specialist audiences
5.
Demonstrate self-directed and reflective problem-solving skills
6.
Act ethically, respectfully, and responsibly in the context of professional and regulatory frameworks
7.
Collaborate effectively with others
Available in Program(s) Single degree program(s) in which this specialisation is available:
- 8224 - Combined Arts/Social Sciences
Master of Public Relations and Advertising - MPRA8281 - PR and Advertising
Specialisation Structure
Students must complete 48 UOC.
Admission Block Credit
Advanced Disciplinary Core Course18 Units of Credit:
Advanced Disciplinary - Research Path
Prescribed Electives
Specialisation Constraints
Maturity Rule
Enrolment Disclaimer
Please note that this Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.
You are responsible for ensuring that you enrol in courses according to your program requirements and by following the advice of your Program Authority. myUNSW enrolment checks that you have met enrolment requirements such as pre-requisites for individual courses but not that you are enrolling in courses that will count towards your program requirements.
You are responsible for ensuring that you enrol in courses according to your program requirements and by following the advice of your Program Authority. myUNSW enrolment checks that you have met enrolment requirements such as pre-requisites for individual courses but not that you are enrolling in courses that will count towards your program requirements.
Pre-2019 Handbook Editions
Access past handbook editions (2018 and prior)