Overview

Advertising is one of marketing's key communication activities. In today’s data-rich environment, big data analytics, and information technology have increased the effectiveness of advertising dramatically. This course will cover new technologies to measure the effect of ad content. It will also illustrate how the advance of data analytics makes it … For more content click the Read More button below. Students will exercise hands-on data analytics and then tackle real-world advertising problems. No prior knowledge of Python is needed because this course will go through Python step-by-step.

Conditions for Enrolment

Pre-requisite: (COMM5005 or COMM5011 or ECON5248 or MARK5811) OR (in program 8543, 8338, 8621 or 5659).
If students can demonstrate equivalent statistics knowledge, but haven't met the listed pre-requisites, they can seek permission by submitting an online form.

Delivery

In-person - Standard (usually weekly or fortnightly)

Please note that the above delivery information is an indication on how this course may be delivered within the year.  Delivery mode(s) for each term can be viewed on other sources such as myUNSW and class timetable site.

This Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.

Course Outline

To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):
MARK5828 Course Outline

Fees

TypeAmount
Commonwealth Supported Students (if applicable)$1813
Domestic Students$4410
International Students$6030

Disclaimer

Where a fee is displayed as “Not Applicable”, including some Work Experience and UNSW Canberra courses, please contact the relevant Faculty for any enquiry.

Note that the University reserves the right to vary student fees in line with relevant legislation. The fee information is provided as a guide and more specific information about fees, including policy, can be found here.

Commonwealth Supported Students:

Please refer to the information about new Student Contribution band classifications. Note that grandfathering arrangements are applicable for some cohorts of students, and other special arrangements apply for a limited number of programs. The Field of Education displayed on the right-hand side of this page may be applicable in understanding which fee rate will apply to you.

Where a Commonwealth Supported fee is displayed it does not guarantee that such places are available.

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)
Pre-2019 Handbook Editions