Handbook

Research—the collection, synthesis and analysis of data—forms the basis of sound communications practice in all its forms. Mindful of the crucial place of research in PR, Advertising, Journalism and Communication industries, this course seeks to activate your research skills, including those relevant to campaign planning, strategy and tactics design, and journalistic investigation. The course focuses on both methodologies—i.e. the epistemological foundations of research—and various research methods, from interviews and surveys to observation and visual analysis. Overall, the course aims to equip you with the knowledge and skills necessary to the development of successful research programs that will to better communication results. This course will also expand your perceptions about future industry career paths and will provide a core foundation required for leadership positions in communication industries.