Overview
The course focuses on the creative aspects of advertising and current trends in advertising.
You will learn how the advertising process works focusing, in particular, on the following aspects:
- Identification of communication challenges and opportunities: responding to a client brief;
- Creative strategies and practices for generating ideas, concept … For more content click the Read More button below.
- Campaign evaluation methods.
The requirements for and impact of advertising across multiple platforms and associated requirements for digital interactivity, collaboration and co-production will be emphasized.
Conditions for Enrolment
Prerequisite: Enrolment in a postgraduate PR & Advertising or Journalism & Communication program
Delivery
In-person - Standard (usually weekly or fortnightly)
Course Outline
To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):
Fees
Type | Amount |
---|---|
Commonwealth Supported Students (if applicable) | $1813 |
Domestic Students | $3360 |
International Students | $4770 |
Pre-2019 Handbook Editions
Access past handbook editions (2018 and prior)