Available in Program(s)
Single degree program(s) in which this specialisation is available:

Master of Public Relations and Advertising - MPRA8281 - PR and Advertising
Master of Public Relations and Advertising - MPRA8282 - Public Relations and Advertising

Specialisation Structure
72 Units of Credit:

Students must complete 72 UOC.

Advanced Disciplinary Core Course

You must take 6 UOC of the following courses.

MDIA5028
6 UOC
Critical Perspectives in Communication

Advanced Disciplinary - Practice Path

You must complete either the Research Path (18 UOC) or the Practice Path (12 UOC) or you can complete both for a total of 30 UOC. The following 12 UOC make up the Practice Path.

MDIA5030
12 UOC
Brand Cultures

Advanced Disciplinary - Research Path

You must complete either the Research Path (18 UOC) or the Practice Path (12 UOC) or you can complete both for a total of 30 UOC. The following 18 UOC make up the Research Path.
Note: If you withdraw from the Research Path, the course ARTS5100 will be considered a prescribed elective.

ARTS5100
6 UOC
Research Methods
MDIA5008
12 UOC
Media Research Project

Cognate Courses

You must take 24 UOC of the following courses.

MDIA5000
6 UOC
Understanding Contemporary Media
MDIA5001
6 UOC
Writing for Media
MDIA5004
6 UOC
Media and Public Relations
MDIA5021
6 UOC
Advertising and Creativity
MDIA5022
6 UOC
Corporate and Interpersonal Communication
MDIA5006
6 UOC
Feature Writing
MDIA5023
6 UOC
Public Relations Strategy
MDIA5024
6 UOC
Advertising Strategy

Prescribed Electives

You must take at least 12 UOC, up to a maximum of 30 UOC of the following courses.

LAWS8139
6 UOC
Law and the Culture Industries
LAWS8141
6 UOC
Censorship, Contempt and the Media
MARK5813
6 UOC
New Product and Service Development
MARK5814
6 UOC
Digital Marketing
MARK5820
6 UOC
Events Management and Marketing
MARK5828
6 UOC
Advertising Analytics
MDIA5000
6 UOC
Understanding Contemporary Media
MDIA5001
6 UOC
Writing for Media
MDIA5002
6 UOC
Broadcast Journalism
MDIA5003
6 UOC
Online and Mobile Media
MDIA5004
6 UOC
Media and Public Relations
MDIA5005
6 UOC
Sports, Media and Culture
MDIA5006
6 UOC
Feature Writing
MDIA5007
6 UOC
Media Ethics and Law
MDIA5011
6 UOC
Professional Media Practices: Creating, Publishing and Publicising Digital Journalism
MDIA5021
6 UOC
Advertising and Creativity
MDIA5022
6 UOC
Corporate and Interpersonal Communication
MDIA5023
6 UOC
Public Relations Strategy
MDIA5024
6 UOC
Advertising Strategy
MDIA5027
6 UOC
Understanding Digital Cultures
MDIA5100
6 UOC
Industry Internship
SDES9204
6 UOC
Design Studio: Insight, Processes and Communication

Research Project Maturity Requirement

The following course can only be taken in the final semester of enrolment, requires successful completion of at least 24 UOC and a minimum WAM of 75. You must have completed or be concurrently enrolled in ARTS5100 and must obtain permission from the program authority.

MDIA5008
12 UOC
Media Research Project

Enrolment Disclaimer

Please note that this Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.

You are responsible for ensuring that you enrol in courses according to your program requirements and by following the advice of your Program Authority. myUNSW enrolment checks that you have met enrolment requirements such as pre-requisites for individual courses but not that you are enrolling in courses that will count towards your program requirements.

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)
Pre-2019 Handbook Editions