Handbook - Public Relations and Advertising

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Overview

This program is for students commencing from 2018. Students commencing prior to 2018 should refer to program 8281 Master of Public Relations and Advertising. The Master of Public Relations and Advertising (MPRA) will provide graduates or those seeking to change careers a professionally relevant, rigorous education in public relations and … For more content click the Read More button below. The Master of Public Relations and Advertising program aims to develop a critical understanding of professional communication through the application of contemporary research and theory to public relations and advertising discourses and contexts. Key objectives are to examine modes of communicative practice including informative, persuasive, creative, promotional, digital and interpersonal discourses, and to engage ethically with publics and communities, engage creatively with ideas and production technology and engage professionally with organizational practices. Graduates will develop knowledge of how professional communicators can help organizations build mutually beneficial relationships with publics including citizens, consumers and critics.

This program is for students commencing from 2018.

Students commencing prior to 2018 should refer to program 8281 Master of Public Relations and Advertising.

The Master of Public Relations and Advertising (MPRA) will provide graduates or those seeking to change careers a professionally relevant, rigorous education in public relations and advertising. As a student you will be challenged to and equipped to think critically and innovatively in your development of PR and advertising strategies. Merging contemporary theory and academic rigour with creativity, research, and practical industry skills, the Master of Public Relations and Advertising is ideal for industry professionals seeking to advance their career, as well as career-changers wanting to enter a vibrant and rapidly evolving industry. The Master of Public Relations and Advertising combines creative approaches with in-depth knowledge of the theory and research behind the planning and implementation of highly successful public relations and advertising strategies.

The Master of Public Relations and Advertising program aims to develop a critical understanding of professional communication through the application of contemporary research and theory to public relations and advertising discourses and contexts. Key objectives are to examine modes of communicative practice including informative, persuasive, creative, promotional, digital and interpersonal discourses, and to engage ethically with publics and communities, engage creatively with ideas and production technology and engage professionally with organizational practices. Graduates will develop knowledge of how professional communicators can help organizations build mutually beneficial relationships with publics including citizens, consumers and critics.

Learning Outcomes

Develop a sound understanding of the scholarly research practices in the fields of public relations and advertising to engage in independent and reflective learning in academic and industry contexts.

Global Citizens
Scholars

Develop high quality critical thinking and problem solving skills for public relations and advertising.

Professionals
Global Citizens
Leaders

Communicate complex ideas to a range of audience, using written, oral and mediated communication, undertake both independent and collaborative enquiry, apply technical skills, and be creative, strategic learners and practitioners.

Leaders
Professionals
Global Citizens

Develop an understanding of both local and global issues in the fields of public relations, advertising and communication.

Professionals
Global Citizens

Demonstrate advanced knowledge relating to the persuasive, promotional and participative communication dimensions of public relations and advertising and be able to apply this knowledge in a range of professional settings.

Leaders
Professionals

Graduate Capabilities

For more information on Graduate Capabilities please click on this link

Program Structure
72 Units of Credit:

Students must complete 72 UOC as a standalone program.

48 UOC specialisation (MDIAES)

Advanced Disciplinary Courses (18 - 24 UOC)
Prescribed Electives (24 - 30 UOC)

72 UOC specialisation (MDIAFS)

Cognate Courses (24 UOC)
Advanced Disciplinary Courses (18 - 24 UOC)
Prescribed Electives (24 - 30 UOC)

Specialisation Requirements

You must complete one of the following specialisations:

Enrolment Disclaimer

Please note that this Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.

You are responsible for ensuring that you enrol in courses according to your program requirements and by following the advice of your Program Authority. myUNSW enrolment checks that you have met enrolment requirements such as pre-requisites for individual courses but not that you are enrolling in courses that will count towards your program requirements.

Sample Programs

To access sample program(s), please visit:

Admission Requirements

Entry Requirements

The admission requirements for the MPRA program 8281 are as follows:

1. MPRA 48 UOC Plan (1 year)

Honours degree or Graduate Diploma* (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%
Bachelor degree (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%, plus one year relevant professional experience

MPRA 72 UOC Plan (1.5 year)

Bachelor degree (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%
Bachelor degree (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a UNSW credit average of 65%, plus one year relevant professional experience

Honours degree or Graduate Diploma* (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a UNSW credit average of 65%

Relevant disciplines for these programs include:

Arts, Humanities, Social Sciences
Media, Communications, Journalism, Public Relations, Advertising, Marketing
Business, Economics, Commerce
Law
Design

Applicants with a degree in a discipline not listed here but who wish to make a case for its academic relevance to these programs should enquire here: studyarts@unsw.edu.au

*it is expected that a Graduate Diploma will have been completed after an undergraduate degree.

For more information about admission requirements for various UNSW programs, visit the following website(s):

Program Requirements

Recognition of Prior Learning

Progression Requirements

Pathways

Post Graduate

Doctor of Philosophy - PhD1271 - Humanities

Professional Outcomes

Career Opportunities

Recognition of Achievement

Award with Excellence

For more information, please visit the link above.

The Award with Excellence is awarded in coursework masters programs, including Masters (Extension) but with the exception of Masters (Extended) such as JD and MD, when a Weighted Average Mean (WAM) of at least 80% has been achieved and at least 50% of the requirements of the award are completed at UNSW. All eligible programs will award 'with Excellence' except in special circumstances where approval of Academic Board has been given for a program to opt out.

Additional Information

Further information

Contact the UNSW Arts and Social Sciences Student Services for advice.

Program Fees

At UNSW fees are generally charged at course level and therefore dependent upon individual enrolment and other factors such as student's residency status. For generic information on fees and additional expenses of UNSW programs, click on one of the following:

Additional Expenses

Students require access to Library facilities, UNSW Computer labs, and the Learning Centre. All readers are electronic and provided via Blackboard/Moodle.

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)

Faculty
Faculty: The primary academic unit in which related disciplines of teaching and research are conducted.

Campus

Kensington

Study Level
Study Level refers to the academic level of a program, specialisation or course.

Postgraduate

Typical duration:

1.7 years

Delivery Mode
Delivery Mode: The delivery option(s) by which a course or program is offered.

Face-to-face

Intake Period

Term 1, Term 3

Academic Calendar

3+ Calendar

Minimum Units of Credit

Award Type

Masters (Coursework)

Award(s)
Award(s): Qualification upon completion (all awards offered by UNSW are accredited by UNSW and align with the Australian Qualifications Framework).

Master of Public Relations and Advertising - MPRA

CRICOS Code

095811A