Overview

The course focuses on the creative aspects of advertising and current trends in advertising. Students will learn how the advertising process works focusing, in particular, on the following aspects:- Identification of communication challenges and opportunities: responding to a client brief;- Creative strategies and practices for generating ideas, concept design, story-telling, … For more content click the Read More button below. The requirements for and impact of advertising across multiple platforms and associated requirements for digital interactivity, collaboration and co-production will be emphasized.

Conditions for Enrolment

Prerequisite: Enrolment in a postgraduate PR & Advertising or Journalism & Communication program

Course Outline

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Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)