Overview

The course focuses on the creative aspects of advertising and current trends in advertising. Students will learn how the advertising process works focusing, in particular, on the following aspects:- Identification of communication challenges and opportunities: responding to a client brief;- Creative strategies and practices for generating ideas, concept design, story-telling, … For more content click the Read More button below. The requirements for and impact of advertising across multiple platforms and associated requirements for digital interactivity, collaboration and co-production will be emphasized.

Conditions for Enrolment

Prerequisite: Enrolment in a postgraduate PR & Advertising or Journalism & Communication program

Course Outline

To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):
MDIA5021 Course Outline

Fees

TypeAmount
Commonwealth Supported Students (if applicable)$821
Domestic Students$3240
International Students$4410

Disclaimer

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Note that the University reserves the right to vary student fees in line with relevant legislation. The fee information is provided as a guide and more specific information about fees, including policy, can be found here.

Commonwealth Supported Students:

Please refer to the information about new Student Contribution band classifications. Note that grandfathering arrangements are applicable for some cohorts of students, and other special arrangements apply for a limited number of programs. The Field of Education displayed on the right-hand side of this page may be applicable in understanding which fee rate will apply to you.

Where a Commonwealth Supported fee is displayed it does not guarantee that such places are available.

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)
Pre-2019 Handbook Editions