Overview
This specialisation is for students commencing from 2023.
Choosing a minor in Public Relations and Advertising will equip you with a selection of practical skills, knowledges and experience you need to navigate the exciting and dynamic promotional industries.
You’ll be able to gain practical experience and a critical perspective on … For more content click the Read More button below.
Ethics and justice are woven into the fabric of our courses, so you’ll be able to bring a strong understanding of diversity and difference to whatever work you pursue.
Learning Outcomes
1.
Demonstrate creativity, rigour, adaptability, independence, and cultural reflexivity in the application of public relations and advertising skills and the production of public relations and advertising texts.
- Professionals
- Scholars
- Leaders
2.
Critically analyse the evolving media landscape in relation to historical, social, political, material, and theoretical contexts, including settler colonialism.
- Scholars
- Global citizens
3.
Engage in public relations and advertising practices that take cultural difference as crucial to audiences, industries, and contexts.
- Global citizens
- Leaders
4.
Situate and engage with diverse First Nations knowledges and media practices, and the historical, cultural, social, and political contexts that produce them.
- Global citizens
- Scholars
5.
Deploy a critically informed approach to ethics, justice, and social engagement in media practices, industries, and contexts.
- Leaders
- Global citizens
- Professionals
6.
Evaluate and apply research methods appropriate to distinct media forms, practices, industries, and audiences.
- Scholars
- Professionals
- Leaders
7.
Collaborate effectively with local and international communities of practitioners across media contexts.
- Global citizens
Available in Program(s) Single degree program(s) in which this specialisation is available:
Bachelor of Social Sciences - BSocSci3325 - Social Sciences
Bachelor of Media - BMedia3341 - Media
Bachelor of Arts - BA3409 - Arts
Bachelor of Design - BDes4825 - Design
Bachelor of Fine Arts - BFA4830 - Fine Arts
Specialisation Structure
You must complete 36 UOC.
You must take 6 UOC at level 1 and 30 UOC at levels 2 and 3, including at least 6 UOC at level 2 and at least 12 UOC at level 3.
Level 1 Prescribed Electives6 Units of Credit:
Level 2 and 3 Prescribed Electives30 Units of Credit:
Enrolment Disclaimer
Please note that this Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.
You are responsible for ensuring that you enrol in courses according to your program requirements and by following the advice of your Program Authority. myUNSW enrolment checks that you have met enrolment requirements such as pre-requisites for individual courses but not that you are enrolling in courses that will count towards your program requirements.
You are responsible for ensuring that you enrol in courses according to your program requirements and by following the advice of your Program Authority. myUNSW enrolment checks that you have met enrolment requirements such as pre-requisites for individual courses but not that you are enrolling in courses that will count towards your program requirements.
Pre-2019 Handbook Editions
Access past handbook editions (2018 and prior)