Handbook

Some of the most exciting and challenging communications work happens inside client organisations, rather than advertising or public relations agencies. This course gives you a deep understanding of what corporate and organisational communications is all about and the skills you need to succeed in an in-house communications job. Communication is vital for any organisation to run smoothly, whether that’s an international bank, a local charity, government department or sports club. This course will give you a critical understanding of what differentiates internal from external communications. You will build your awareness of how corporate communicators manage the process of embedding a brand and its values into the culture of a place, so that you can transform employees into brand ambassadors. In a time of increasing public scrutiny of corporations and institutions, you will develop a rich understanding of the different forms of external engagement entailed within any organisation, such as building stakeholder alliances, managing the media and connecting with consumers.