Handbook

This program allows you to graduate with both a Master of Design (MDes) and a Master of Public Relations and Advertising (MPRA) after three years, with students with appropriate background able to complete both degrees in two years.

This dual award provides graduates or those seeking to change careers a professionally relevant, rigorous education in public relations and advertising and an industry-engaged, and professionally relevant education in design knowledge and skills. Increasingly PR and Advertising works with designers and design thinking, and designers are often working in the context of marketing and advertising.

These two degrees will equip you with the personal confidence and professional capabilities needed to move into creative leadership roles in freelance, project or design business contexts. As a student you will be challenged to and equipped to think critically and innovatively in your development of PR and advertising strategies and design and digital media practice. Both degrees merge contemporary theory and academic rigour with creativity, research, and practical industry skills, combining design creativity and rigorous research strategies.

The Master of Public Relations and Advertising and Master of Design dual award is ideal for industry professionals from advertising or design seeking to advance their career, as well as career-changers wanting to enter vibrant and rapidly evolving industries.