Overview

This course is a critical overview of selected methodological issues in academic research in marketing. Specifically it shall: (a) Consider a range of methodological issues that researchers routinely have to address. (b) Examine how these issues might be managed. (c) Discuss the design of executable research methods so that students … For more content click the Read More button below.

Conditions for Enrolment

Prerequisite: Admission to MPhil or PhD programs in Marketing

Delivery

In-person - Standard (usually weekly or fortnightly)
Multimodal - Standard (usually weekly or fortnightly)
Fully online - Standard (usually weekly or fortnightly)

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)