Overview
This course is a critical overview of selected methodological issues in academic research in marketing. Specifically it shall: (a) Consider a range of methodological issues that researchers routinely have to address. (b) Examine how these issues might be managed. (c) Discuss the design of executable research methods so that students … For more content click the Read More button below.
Conditions for Enrolment
Prerequisite: Admission to Honours in Marketing.
Delivery
Fully online - Standard (usually weekly or fortnightly)
Multimodal - Standard (usually weekly or fortnightly)
In-person - Standard (usually weekly or fortnightly)
Fees
Type | Amount |
---|---|
Commonwealth Supported Students (if applicable) | $556 |
Domestic Students | $6420 |
International Students | $6420 |
Pre-2019 Handbook Editions
Access past handbook editions (2018 and prior)