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Overview

The UNSW Business School Marketing Honours program aims to recruit a small number of elite UNSW marketing students and endow them with conceptual, analytical and research skills to set them apart from other marketing graduates in Australia. The program is designed to provide the best of our students with a … For more content click the Read More button below. The objective of the program from the academic perspective is also to facilitate the research culture at the UNSW School of Marketing (SoM), and expand opportunities for employment and/or continued doctoral study for our honours graduates. The program is only offered full time with students being admitted in Term 1.

Available in Program(s)
Single degree program(s) in which this specialisation is available:

Bachelor of Commerce (Honours) - BCom (Hons)4501 - Commerce (Honours)

Specialisation Structure

Students must complete 48 UOC.

Core Courses18 Units of Credit:
Thesis24 Units of Credit:
Elective Course6 Units of Credit:

Enrolment Disclaimer

Please note that this Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.

You are responsible for ensuring that you enrol in courses according to your program requirements and by following the advice of your Program Authority. myUNSW enrolment checks that you have met enrolment requirements such as pre-requisites for individual courses but not that you are enrolling in courses that will count towards your program requirements.

Additional Information

Honours mark and Class of Honours

The Honours degree is awarded in the classes shown below. A composite Honours mark will be calculated for each student at the end of the Honours year and used to determine the class of Honours degree awarded. The Honours mark is calculated with 50% weight given to Non-Thesis courses and 50% weight to Thesis Courses (MARK 4204/5).

First Class Honours                       85 and above
Second Class Division I                 75 - 84
Second Class Division II                65 - 74
Third Class                                    50 - 64

Entry Requirements

The following baseline requirements apply for admission to the Marketing Honours program. The applicant must have:

  • Completed a single business degree including all requirements for a major in marketing OR completed 144 UOC of a dual business degree as well as all requirements for the depth component of the degree including a major in marketing. Consideration may be given for students who have completed a major in psychology, business (other disciplines) and statistics or other related disciplines. Students with comparable qualifications from Australian and overseas institutions are also welcome to apply.
  • Never failed a course (i.e. no FL grade on the Transcript);
  • An overall WAM of at least 75.

All admissions are subject to the identification and the availability of a supervisor who will be chosen based on the knowledge and/or experience in the area that the student demonstrates interest.

How to Apply

Applicants intending to apply to the Marketing Honours program are requested to meet with the Honours Coordinator for Marketing to judge the feasibility. If the applicant is determined to be suitable in terms of academic merit and potential research topic, (s)he will be required to identify a supervisor based upon the recommendation of the advisor. The Honours Coordinator for Marketing will then guide the candidate to the online application process. For more information about the application procedure, applicants should contact the Honours Coordinator for Marketing.

For more information about the application procedure, applicants should contact the Honours Coordinator for Marketing.

Please refer to the Program Structure for the Academic requirements relating to this program.

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)
Pre-2019 Handbook Editions