Overview
This specialisation is for students commencing from 2023.
Specialising in Public Relations & Advertising as part of your Bachelor of Media at UNSW will provide you with practical skills, knowledges and experience you need for a career in the exciting and dynamic promotional industries.
Choosing from a focused set of … For more content click the Read More button below.
When you graduate, you’ll have the skills you need to get a job and make a difference right away, but also with the critical perspective to be a leader in the ever-changing professional landscape of public relations and advertising.
Learning Outcomes
1.
Demonstrate creativity, rigour, adaptability, independence, and cultural reflexivity in the application of public relations and advertising skills and the production of public relations and advertising texts.
- Leaders
- Scholars
- Professionals
2.
Critically analyse the evolving media landscape in relation to historical, social, political, material, and theoretical contexts, including settler colonialism.
- Global citizens
- Scholars
3.
Engage in public relations and advertising practices that take cultural difference as crucial to audiences, industries, and contexts.
- Leaders
- Global citizens
4.
Engage and situate diverse First Nations knowledges and media practices, and the historical, cultural, social, and political contexts that produced them.
- Scholars
- Global citizens
5.
Deploy a critically informed approach to ethics, justice, and social engagement in media practices, industries, and contexts.
- Global citizens
- Leaders
- Professionals
6.
Evaluate and apply research methods appropriate to distinct media forms, practices, industries, and audiences.
- Professionals
- Leaders
- Scholars
7.
Collaborate effectively with local and international communities of practitioners across media contexts.
- Global citizens
Available in Program(s) Single degree program(s) in which this specialisation is available:
Bachelor of Media - BMedia3341 - Media
Specialisation Structure
Students must complete 48 UOC.
- Level 2 courses (12 UOC)
- Level 3 courses (12 UOC)
- Level 2 or 3 courses (18 UOC)
- Any level courses (6 UOC)
For the Specialisation Courses (48 UOC), a minimum of 42 UOC must be at level 2 or 3; of these, at least 12 UOC must be taken at level 2 AND at least 12 UOC from level 3. There is the option to take a further 6 UOC at level 1 beyond the Foundation requirement.
Level 1
Level 2
Level 3
Enrolment Disclaimer
Please note that this Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.
You are responsible for ensuring that you enrol in courses according to your program requirements and by following the advice of your Program Authority. myUNSW enrolment checks that you have met enrolment requirements such as pre-requisites for individual courses but not that you are enrolling in courses that will count towards your program requirements.
You are responsible for ensuring that you enrol in courses according to your program requirements and by following the advice of your Program Authority. myUNSW enrolment checks that you have met enrolment requirements such as pre-requisites for individual courses but not that you are enrolling in courses that will count towards your program requirements.
Pre-2019 Handbook Editions
Access past handbook editions (2018 and prior)