Available in Program(s) Single degree program(s) in which this specialisation is available:
Specialisation Structure48 Units of Credit:
Students must complete 48 UOC.
Core Courses
Students must take 18 UOC of the following courses.
Thesis
Students must take 24 UOC of the following courses.
Elective Course
Students take one elective course (6 UOC) approved by the Marketing Honours Program coordinator.
Additional Information
Honours mark and Class of Honours
The Honours degree is awarded in the classes shown below. A composite Honours mark will be calculated for each student at the end of the Honours year and used to determine the class of Honours degree awarded. The Honours mark is calculated with 50% weight given to Non-Thesis courses and 50% weight to Thesis Courses (MARK 4204/5).
First Class Honours 85 and above
Second Class Division I 75 - 84
Second Class Division II 65 - 74
Third Class 50 - 64
Entry Requirements
The following baseline requirements apply for admission to the Marketing Honours program. The applicant must have:
- Completed a single business degree including all requirements for a major in marketing OR completed 144 UOC of a dual business degree as well as all requirements for the depth component of the degree including a major in marketing. Consideration may be given for students who have completed a major in psychology, business (other disciplines) and statistics or other related disciplines. Students with comparable qualifications from Australian and overseas institutions are also welcome to apply.
- Never failed a course (i.e. no FL grade on the Transcript);
- An overall WAM of at least 75.
All admissions are subject to the identification and the availability of a supervisor who will be chosen based on the knowledge and/or experience in the area that the student demonstrates interest.
How to Apply
Applicants intending to apply to the Marketing Honours program are requested to meet with the Honours Coordinator for Marketing to judge the feasibility. If the applicant is determined to be suitable in terms of academic merit and potential research topic, (s)he will be required to identify a supervisor based upon the recommendation of the advisor. The Honours Coordinator for Marketing will then guide the candidate to the online application process. For more information about the application procedure, applicants should contact the Honours Coordinator for Marketing.
For more information about the application procedure, applicants should contact the Honours Coordinator for Marketing.
Please refer to the Program Structure for the Academic requirements relating to this program.