Available in Program(s)
Single degree program(s) in which this specialisation is available:

Bachelor of Commerce - BCom3502 - Commerce
Bachelor of Economics - BEc3543 - Economics
Bachelor of Commerce (Co-op) - BCom(Co-op)3554 - Commerce (Co-op)
Bachelor of Commerce (International) - BCom(International)3558 - Commerce (International)
Bachelor of Actuarial Studies - BActSt3586 - Actuarial Studies
Bachelor of Science - BSc3778 - Computer Science
Bachelor of Science - BSc3978 - Computer Science

Specialisation Structure
30 Units of Credit:

Students must complete 30 UOC.

Core Course

Students must take 6 UOC of the following courses.

MARK1012
6 UOC
Marketing Fundamentals

Prescribed Electives

Students must complete 24 UOC of the following courses.
At least one of the elective courses must be at level 3 (i.e. MARK3XXX)). The minor does not form part of the nominated major.

MARK2051
6 UOC
Consumer Behaviour
MARK2052
6 UOC
Marketing Research
MARK2053
6 UOC
Marketing Communications and Promotions Management
MARK2055
6 UOC
Service Marketing and Management
MARK2060
6 UOC
Event Management and Marketing
MARK2071
6 UOC
International and Global Marketing
MARK2085
6 UOC
Consumer Centric Innovation
MARK3054
6 UOC
Marketing Analytics and Big Data
MARK3081
6 UOC
Distribution Strategy and Retail Channels
MARK3082
6 UOC
Strategic Marketing
MARK3085
6 UOC
Digital Marketing and Web Analytics
MARK3090
6 UOC
Marketing Decision Analysis
MARK3091
6 UOC
New Product and New Service Development
MARK3092
6 UOC
Brand Management

Enrolment Disclaimer

Please note that this Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.

You are responsible for ensuring that you enrol in courses according to your program requirements and by following the advice of your Program Authority. myUNSW enrolment checks that you have met enrolment requirements such as pre-requisites for individual courses but not that you are enrolling in courses that will count towards your program requirements.

Additional Information

Honours

Honours level study is available for Marketing students.

Students interested in studying at Honours Level should refer to the relevant Honours stream record for entry requirements.

Further Information

Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for pre-2019 program requirements.

Contact the UNSW Business School Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)
Pre-2019 Handbook Editions