Skip to content
There is a more recent version of this academic item available.

Available in Program(s)
Single degree program(s) in which this specialisation is available:

Bachelor of Commerce (Co-op) - BCom(Co-op)3554 - Commerce (Co-op)

Specialisation Structure
84 Units of Credit:

Students must complete 84 UOC.

Core Courses

Students must take 30 UOC of the following courses.

MARK1012
6 UOC
Marketing Fundamentals
MARK2051
6 UOC
Consumer Behaviour
MARK2052
6 UOC
Marketing Research
MARK3054
6 UOC
Marketing Analytics and Big Data
MARK3082
6 UOC
Strategic Marketing

Industry Placement

Students must take 36 UOC of the following courses.

MARK2101
12 UOC
Industry Placement 1
MARK3202
6 UOC
Industry Placement 2
MARK3303
6 UOC
Industry Placement 3

Prescribed Electives

Students must take at least 18 UOC of the following courses.

ACCT3563
6 UOC
Issues in Financial Reporting and Analysis
MARK2053
6 UOC
Marketing Communications and Promotions Management
MARK2055
6 UOC
Service Marketing and Management
MARK2060
6 UOC
Event Management and Marketing
MARK2071
6 UOC
International and Global Marketing
MARK2085
6 UOC
Consumer Centric Innovation
MARK3081
6 UOC
Distribution Strategy and Retail Channels
MARK3085
6 UOC
Digital Marketing and Web Analytics
MARK3090
6 UOC
Marketing Decision Analysis
MARK3091
6 UOC
New Product and New Service Development
MARK3092
6 UOC
Brand Management

Minimum Level 3 UOC

Students must complete a minimum of 6 UOC of the following courses.

ACCT3563
6 UOC
Issues in Financial Reporting and Analysis
MARK3081
6 UOC
Distribution Strategy and Retail Channels
MARK3085
6 UOC
Digital Marketing and Web Analytics
MARK3090
6 UOC
Marketing Decision Analysis
MARK3091
6 UOC
New Product and New Service Development
MARK3092
6 UOC
Brand Management

Requirement: Major in Accounting and Marketing

ACCT3563 Issues in Financial Reporting is included for the benefit of students undertaking majors in both Accounting and Marketing to allow compliance with the requirements of the professional Accounting bodies. Students with majors in Accounting and Marketing may count this course towards the Accounting major AND the Marketing major.

Enrolment Disclaimer

Please note that this Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.

You are responsible for ensuring that you enrol in courses according to your program requirements and by following the advice of your Program Authority. myUNSW enrolment checks that you have met enrolment requirements such as pre-requisites for individual courses but not that you are enrolling in courses that will count towards your program requirements.

Additional Information

Entry Requirements

Entry to this stream of study is at first year only, through the scholarship selection procedures administered by the Co-op Program Office.
For baseline requirements to the UNSW Co-op program visit the frequently asked questions page.

How to Apply

Visit the UNSW Co-op website for a brochure and application form.

Further Information

For further information about the Co-op Program and Co-op Scholarships, refer to the Co-op program office
UNSW Co-op Program Office
email:cooprog@unsw.edu.au
tel: + 61 2 9385 5116
fax: + 61 2 9313 6774

Mailing Address:
UNSW Co-op Program
UNSW Sydney
NSW 2052

Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.

Contact the UNSW Business School Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)
Pre-2019 Handbook Editions