Handbook

Overview

The dual award Bachelor of Design [BDes] Bachelor of Media (PR and Advertising) [UNSW BMedia (PR&A)] is designed to provide you with the combination of foundational and applied skills, knowledge and capabilities in public relations and advertising and the skills and understanding in design. The program aims to develop communication … For more content click the Read More button below. Design/Media (PR & Advertising) provides graduates with great opportunities to work across a wide range of communication disciplines and fields. Graduates will be particularly well suited to work in advertising, with both an understanding of advertising practice and a strong ability in graphic and other visual communication. The BDes component emphasises understanding how design can change our societies, grounded in a deep reflection on diverse historical, social and cultural values. Design-led solutions assist people to perform at their best in agile and rapidly changing environments. The merging of making, criticality, technology, research, management and business provides graduates with transferable skills for careers across a range of existing and emerging design fields. The BMedia (PR & Advertising) component is structured to offer a philosophical and cultural foundation in the media studies core, conceptual and practical skills in public relations and advertising.

The dual award Bachelor of Design [BDes] Bachelor of Media (PR and Advertising) [UNSW BMedia (PR&A)] is designed to provide you with the combination of foundational and applied skills, knowledge and capabilities in public relations and advertising and the skills and understanding in design. The program aims to develop communication leaders who are also highly skilled in using design methodologies in the production of graphic and other forms of visual communication. Both programs emphasise innovation, creativity, sustainability, and ethical practice.

Design/Media (PR & Advertising) provides graduates with great opportunities to work across a wide range of communication disciplines and fields. Graduates will be particularly well suited to work in advertising, with both an understanding of advertising practice and a strong ability in graphic and other visual communication.

The BDes component emphasises understanding how design can change our societies, grounded in a deep reflection on diverse historical, social and cultural values. Design-led solutions assist people to perform at their best in agile and rapidly changing environments. The merging of making, criticality, technology, research, management and business provides graduates with transferable skills for careers across a range of existing and emerging design fields.

The BMedia (PR & Advertising) component is structured to offer a philosophical and cultural foundation in the media studies core, conceptual and practical skills in public relations and advertising.

Stand Alone Programs

Click on the link below to find out more about each individual program.

Double Degree Structure

Students must complete 216 UOC.

Disciplinary Component - 4822 Design120 Units of Credit:

Students must complete 120 UOC of the following to satisfy the core requirements of this degree

Core Courses36 Units of Credit:

Students must take 36 UOC of the following courses.

Design Disciplinary Studios36 Units of Credit:

Students must complete two studio sequences of Introductory, Intermediate and Advanced level courses (18 UOC each) in two of the following 6 studio areas for a total of 36 UOC: Object, Experience, Graphics, Interaction, Textiles and 3D Visualisation.

Object

Experience

Graphics

Interaction

Textiles

3D Visualisation

Design History & Theory Courses24 Units of Credit:

Professional Practice Courses12 Units of Credit:

Prescribed Studio Electives12 Units of Credit:

Students must take at least 12 UOC of the following courses.

Disciplinary Component - 3453 Media (Public Relations and Advertising)96 Units of Credit:

Students must complete 96 UOC of the following to satisfy the core requirements of this degree

Level 1 PR and Advertising Core Courses.12 Units of Credit:

Level 2 PR and Advertising Core Courses18 Units of Credit:

Level 3 PR and Advertising Core Courses12 Units of Credit:

Level 1 Media Prescribed Courses12 Units of Credit:

Level 2 Media Prescribed Courses12 Units of Credit:

Level 3 Media Prescribed Courses12 Units of Credit:

PR & Advertising Prescribed Courses18 Units of Credit:

You must complete 18 UOC of the following, including at least one at level two and one at level three.

Enrolment Disclaimer

Please read the Double Degree Program rules as some specific rules apply to particular Double Degree combinations.

You are responsible for ensuring you enrol in courses according to your program requirements and advice from your Program Authority. myUNSW enrolment checks that you have met enrolment requirements such as pre-requisites for individual courses but not that you are enrolling in courses that will count towards your program.

Program Fees

At UNSW fees are generally charged at course level and therefore dependent upon individual enrolment and other factors such as student's residency status. For generic information on fees and additional expenses of UNSW programs, click on one of the following:

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)

Faculty
Faculty: The primary academic unit in which related disciplines of teaching and research are conducted.

Managing Faculty

Campus

Sydney, Paddington

Study Level
Study Level refers to the academic level of a program, specialisation or course.

Undergraduate

Typical duration:

4.7 Year(s)

Intake Period

Term 1, Term 2, Term 3

Academic Calendar

Minimum Units of Credit

216

Award Type(s)

Bachelor

Award(s)
Award(s): Qualification upon completion (all awards offered by UNSW are accredited by UNSW and align with the Australian Qualifications Framework).

Bachelor of Design - BDes
Bachelor of Media - BMedia

UAC Code

421101

CRICOS Code

098050B

Design / Media (Public Relations and Advertising)

4824

216 Units of Credit