Overview
This program structure applies to students commencing prior to 2019.
If you are commencing from 2019 please refer to program 3453 Media (PR and Advertising)
The Bachelor of Media (PR and Advertising) [UNSW BMedia (PR&A)] is designed to provide you with foundational and applied skills, knowledge and capabilities in public … For more content click the Read More button below.
Level 1 focuses on contextual knowledge of communication industries, Level 2 introduces communication theory, and Level 3 of the program deepens your knowledge of how such theories play out in society. At each level, an industry specific course in public relations or advertising is offered that augments the conceptual development and offers vocationally relevant knowledge in strategic communication. You are encouraged to think beyond industry specific problems to reflect on the broader socio-cultural, political and economic implications of the roles and responsibilities of public relations and advertising. The program focuses, in particular, on engagement, innovation and creativity.
The UNSW BMedia (PR&A) aims to develop your understanding of professional communication in contemporary Australian and international contexts. In particular, the program aims to provide you with knowledge of and opportunities to engage critically with debates relating to the fields of public relations and advertising. You will examine the role and responsibilities of persuasive communication in a democratic society and learn how to add value through engagement in social and environmental innovation and enterprise. The program will offer you the opportunity to reflect critically upon how your vocational skills operate within and are mediated by political, economic, mediatised and social discourses and the dynamics of industry, governments, markets, consumer cultures, valuing regimes and society. Modes of professional communication including informative, persuasive, political, creative, promotional, digital and interpersonal discourse will be examined. The program also aims to help you develop an in-depth understanding of how to ethically engage with publics and communities, creatively engage with communication concepts and production technology, and professionally engage with organisational practices.
Learning Outcomes
1.
Situate public relations and advertising in the context of media studies.
2.
Critically analyse and creatively solve problems in the contexts of public relations and advertising.
3.
Produce effective public relations and advertising texts for a range of media platforms.
4.
Locate, evaluate and use relevant information to develop content relevant to public relations and advertising industries.
5.
Show enterprise, initiative and creativity in the practice of public relations and advertising.
6.
Apply an appreciation of, and respect for, the cultural diversity of media audiences, media forms and media delivery contexts.
7.
Adapt to changes in the audiences, platforms, tools and practices of public relations and advertising.
8.
Conduct research as applied to and appropriate for the fields of public relations and advertising.
9.
Collaborate effectively across a range of contexts in public relations and advertising professions.
10.
Contribute to, and work within, an international community of media professionals.
11.
Create, discuss and evaluate public relations and advertising texts.
12.
Deploy ethically informed and socially aware practice.
Program Structure
Students must complete 144 UOC when taken as a standalone program.
- Media Core (12 UOC)
- PR & Advertising Core (48 UOC)
- Prescribed Media Electives (24 UOC)
- Prescribed PR & Advertising Elective (12 UOC)
- Breadth component (48 UOC) as follows:
- 24 UOC Home minor
- 12 UOC Free Electives
- 12 UOC General Education
OR
- 24-36 UOC External minor
- 12 UOC Arts & Social Sciences Prescribed Electives
- 0-12 UOC Free Electives
OR
- 12 UOC Arts and Social Sciences Prescribed Electives
- 24 UOC Free Electives
- 12 UOC General Education
Disciplinary Component96 Units of Credit:
Optional Minors
Arts and Social Sciences Prescribed Electives12 Units of Credit:
Free Electives24 Units of Credit:
General Education12 Units of Credit:
Program Constraints
Maturity Rule
Enrolment Disclaimer
Please note that this Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.
You are responsible for ensuring that you enrol in courses according to your program requirements and by following the advice of your Program Authority. myUNSW enrolment checks that you have met enrolment requirements such as pre-requisites for individual courses but not that you are enrolling in courses that will count towards your program requirements.
You are responsible for ensuring that you enrol in courses according to your program requirements and by following the advice of your Program Authority. myUNSW enrolment checks that you have met enrolment requirements such as pre-requisites for individual courses but not that you are enrolling in courses that will count towards your program requirements.
Sample Programs
To access sample program(s), please visit:
Program Requirements
Progression Requirements
Progression rules are in accordance to university policy.
For more information on university policy on progression requirements please visit Academic Progression
Associated Programs
Related Double Degree
Bachelor of Music - BMus
Bachelor of Media - BMedia3463 - Music / Media (PR and Advertising)
Bachelor of Media - BMedia3463 - Music / Media (PR and Advertising)
Bachelor of Music (Honours) - BMus (Hons)
Bachelor of Media - BMedia3467 - Music (Honours) / Media (PR and Advertising)
Bachelor of Media - BMedia3467 - Music (Honours) / Media (PR and Advertising)
Bachelor of International Studies - BlnSt
Bachelor of Media - BMedia3476 - International Studies / Media (PR and Advertising)
Bachelor of Media - BMedia3476 - International Studies / Media (PR and Advertising)
Bachelor of Media - BMedia
Bachelor of Laws - LLB4751 - Media (PR and Advertising) / Law
Bachelor of Laws - LLB4751 - Media (PR and Advertising) / Law
Honours Pathway
Bachelor of Media (Honours) - BMedia (Hons)4510 - Media (Honours)
Professional Outcomes
Career Opportunities
Public relations, advertising in account management and creative services, corporate affairs, media relations, social media and communications, events.
Recognition of Achievement
University Medal
Award of Pass with Distinction
Additional Information
Further Information
Contact the UNSW Arts and Social Sciences Student Services for advice.
Program Fees
At UNSW fees are generally charged at course level and therefore dependent upon individual enrolment and other factors such as student's residency status. For generic information on fees and additional expenses of UNSW programs, click on one of the following:
Pre-2019 Handbook Editions
Access past handbook editions (2018 and prior)