Handbook

This program structure applies to students commencing prior to 2019.

If you are commencing from 2019 please refer to program 3454 Media (Communication and Journalism)

The Bachelor of Media (Communication and Journalism) [UNSW BMedia (C&J)] will provide you with foundational and applied skills, knowledge and capabilities in professional communication and journalism. It will prepare you to be effective producers and analysts of a wide range of communication practices, informed by a solid understanding of media theory. Relevant career pathways include journalism, corporate and organizational communication, public sector communication and public relations. While specialising in Communication and Journalism, you will also be immersed in the culture and philosophy of media studies through your courses in the media core. In Single mode, you will also be able to complete a minor stream chosen from a wide range of subject areas

Level 1 and 2 courses cover contextual knowledge of communication and journalism, and practical and theoretical skills in text production and analysis. As you proceed into Level 3, the program expands and deepens your knowledge and understanding of these skills through application to contemporary communication contexts, requiring demonstration of the ability to situate, produce and evaluate effective communication texts.

The UNSW BMedia (C&J) aims to prepare you for a leadership role in the thoughtful application of communication skills to the professional and journalistic domains, informed by a solid understanding of media theory. In this program you are not simply skilled up as writers, but you are also encouraged to become, influential and strategic communicators able to tackle complex issues by drawing on your integrated practical and theoretical expertise. You will become immersed in the current cultures of contemporary media text production and are encouraged to engage with emerging communication practices in both print-based and participatory online media, and to look for novel ways to produce and evaluate texts in these domains.

Graduates will have expertise in a range of foundational communication skills, but more importantly, will be able to contribute to, evaluate and intervene in emerging practices, enabling them to take leading roles in these rapidly changing industries.