Overview

This double degree of the Bachelor of Media (Public Relations & Advertising) and the Bachelor of Arts (UNSW BA) allows you to combine your passion for public relations and advertising with in-depth study of a specific area of the arts and humanities. The B.Media (PR & Advertising) component is structured … For more content click the Read More button below. The Bachelor of Arts (UNSW BA) is designed to provide you with all the benefits of an education in the Humanities, Social Sciences and the Creative and Performing Arts. The degree is flexible so that you can structure it around your skills, interests and career aspirations. With over 30 areas of study to choose from you will be able to develop knowledge and skills that combine with and complement your public relations and advertising studies to give you a distinctive edge as a graduate. This double degree provides graduates with great opportunities to work across a wide range of communication disciplines and fields.

Stand Alone Programs

Click on the link below to find out more about each individual program.
Program
3453
Media (Public Relations and Advertising)
Program
3409
Arts

Double Degree Structure
192 Units of Credit:

Students must complete 192 UOC.

Bachelor of Media (PR & Advertising) (96 UOC)

  1. PR and Advertising core and prescribed electives (60 UOC)
  2. Media Studies prescribed electives (36 UOC)

Bachelor of Arts (96 UOC)

  1. A home major stream (60 UOC)
  2. A minor stream (24 UOC)
  3. Arts and Social Sciences Prescribed Electives (12UOC)
  • 3487 - Media (Public Relations and Advertising) / Arts
  • 3409 - Arts
  • 3453 - Media (Public Relations and Advertising)

Home Extended Minors
3409 - Arts

The Extended Minors listed below are available ONLY to students in the double degree Arts/Education (Secondary) program 4053 who may choose to take an extended minor (36 UOC) in place of a minor (24 UOC) and Arts and Social Sciences Prescribed Electives (12 UOC).

ATSID2
36 UOC
Indigenous Studies (Extended)
CHINC2
36 UOC
Chinese Studies (Extended)
CHIND2
36 UOC
Advanced Chinese Studies (Extended)
ENGLB2
36 UOC
English (Extended)
FRENC2
36 UOC
French Studies (Extended)
FREND2
36 UOC
Advanced French Studies (Extended)
GERSC2
36 UOC
German Studies (Extended)
HISTB2
36 UOC
History (Extended)
INDOD2
36 UOC
Indonesian Studies (Extended)
JAPND2
36 UOC
Japanese Studies (Extended)
JAPNE2
36 UOC
Advanced Japanese Studies (Extended)
KOREC2
36 UOC
Korean Studies (Extended)
KORED2
36 UOC
Advanced Korean Studies (Extended)
LEGLB2
36 UOC
Legal Studies (Extended)
LINGB2
36 UOC
Linguistics (Extended)
POLSC2
36 UOC
Politics (Extended)
SOCAC2
36 UOC
Sociology and Anthropology (Extended)
SPANF2
36 UOC
Spanish and Latin American Studies (Extended)
THSTB2
36 UOC
Theatre and Performance Studies (Extended)

Home Majors and Minors
3409 - Arts

You are required to complete one Home Major and one Minor.

Note: The BA Music Studies majors/minors (MUSCJ1, MUSCJ2, MUSCK1) are not available in programs 3452 Music/Arts and 3474 Music (Honours)/Arts.

ASIAB1
60 UOC
Asian Studies
ATSIC1
60 UOC
Indigenous Studies
CHINE1
60 UOC
Chinese Studies
CHINF1
60 UOC
Advanced Chinese Studies
COMDF1
60 UOC
Global Development
CRIMC1
60 UOC
Criminology
CRWTA1
60 UOC
Creative Writing
ENGLC1
60 UOC
English
ENVPE1
60 UOC
Environmental Humanities
EUROC1
60 UOC
European Studies
FILMB1
60 UOC
Film Studies
FRENF1
60 UOC
French Studies
FRENG1
60 UOC
Advanced French Studies
GERSF1
60 UOC
German Studies
HISTD1
60 UOC
History
JAPNF1
60 UOC
Japanese Studies
JAPNG1
60 UOC
Advanced Japanese Studies
KOREF1
60 UOC
Korean Studies
KOREG1
60 UOC
Advanced Korean Studies
LINGC1
60 UOC
Linguistics
MECTC1
60 UOC
Media, Culture and Technology
MUSCJ1
60 UOC
Music Studies
MUSCK1
60 UOC
Music Studies (Intensive)
PHILE1
60 UOC
Philosophy
POLSG1
60 UOC
Politics and International Relations
SOCAD1
60 UOC
Sociology and Anthropology
SPANH1
60 UOC
Spanish and Latin American Studies
THSTC1
60 UOC
Theatre and Performance Studies

The following Majors are NOT available in 4053 Arts/Education (Secondary): Development Studies, Criminology, Linguistics, Music Studies, Politics, Politics and International Relations, Asian Studies, Creative Writing, Environmental Humanities, European Studies, Film Studies, International Relations, Media, Culture and Technology, Philosophy.

The following 24 UOC Minors are NOT available in 4053 Arts/Education (Secondary): Arts and Social Sciences, Indigenous Studies, Chinese Studies, Advanced Chinese Studies, Development Studies, Criminology, English, French Studies, Advanced French Studies, German Studies, Modern Greek Studies, History, Indonesian Studies, Italian Studies, Japanese Studies, Advanced Japanese Studies, Korean Studies, Advanced Korean Studies, Linguistics, Music Studies, Politics (pre-2018 only), Politics and International Relations, Sociology and Anthropology, Spanish and Latin American Studies, Theatre and Performance Studies.

Optional External Majors and Minors
3409 - Arts

You will need to take extra UOC over 96 UOC to meet the requirements of an external minor that is greater than 24 UOC.

External majors are not available in double degree programs. The only exception is the Geographical Studies major (GEOGK1) in 4053 Arts/Education (Secondary). If you are enrolled in this program and wish to complete Geography as your first teaching specialisation, you can declare a major in Geographical Studies (GEOGK1).

Note: The external minors are not available in 4053 Arts/Education (Secondary).

GEOGK1
60 UOC
Geographical Studies

Level 1 PR and Advertising Core Courses
3453 - Media (Public Relations and Advertising)

You must take 12 UOC of the following courses.

MDIA1002
6 UOC
Media & Communication Contexts
MDIA1003
6 UOC
Public Relations and Advertising Foundations

Level 2 PR and Advertising Core Courses
3453 - Media (Public Relations and Advertising)

You must take 18 UOC of the following courses.

MDIA2005
6 UOC
Advertising: The Creative Dimensions
MDIA2006
6 UOC
Communication Strategies
MDIA2012
6 UOC
Promotional Cultures

Level 3 PR and Advertising Core Courses
3453 - Media (Public Relations and Advertising)

You must take 12 UOC of the following courses.

MDIA3000
6 UOC
Discourse and Promotion
MDIA3009
6 UOC
Brand Communications and Cultures

Level 1 Media Prescribed Courses
3453 - Media (Public Relations and Advertising)

You must take 12 UOC of the following courses.

ARTS1090
6 UOC
Media, Culture and Everyday Life
ARTS1091
6 UOC
Media, Society, Politics
ARTS1092
6 UOC
Working with Data

Level 2 Media Prescribed Courses
3453 - Media (Public Relations and Advertising)

You must take 12 UOC of the following courses.

ARTS2091
6 UOC
Mobile Cultures
ARTS2092
6 UOC
Global Media: Markets, Flows and Cultures
ARTS2093
6 UOC
Social Media
ARTS2095
6 UOC
Digital Technologies and the Self
ARTS2096
6 UOC
Media Rights, Media Wrongs

Level 3 Media Prescribed Courses
3453 - Media (Public Relations and Advertising)

You must take 12 UOC of the following courses.

ARTS3091
6 UOC
Advanced Media Issues
ARTS3092
6 UOC
Media and Transformation in the Asia-Pacific
ARTS3093
6 UOC
Media Power
ARTS3096
6 UOC
Media and Climate Change
ARTS3097
6 UOC
Current Debates in Media and Culture
MDIA3007
6 UOC
Media and Arts Internship

PR & Advertising Prescribed Courses
3453 - Media (Public Relations and Advertising)

You must complete 18 UOC of the following, including at least one at level two and one at level three.

ARTS2094
6 UOC
Visual Communication
MDIA2007
6 UOC
Political Communication
MDIA2011
6 UOC
Media Design for Change
MDIA2013
6 UOC
Making Virtual Reality Documentaries
MDIA3005
6 UOC
Social Innovation and Engagement
MDIA3008
6 UOC
Issues and Crisis Communication
MDIA3012
6 UOC
Communication Project

Arts and Social Sciences Prescribed Electives
3409 - Arts

You must complete 12 UOC of any course offered by UNSW Arts and Social Sciences. Indigenous Studies courses (ATSIxxxx) cannot be studied as Arts and Social Sciences Prescribed Electives.

Note: If you are enrolled in 4053 Arts/Education (Secondary) and have taken an extended minor (36 UOC), you are deemed to have met this requirement.

any course offered by Faculty of Arts and Social Sciences

Maturity Requirements
3453 - Media (Public Relations and Advertising)

You must have completed 24 UOC before taking any Level 2 courses.

You must have completed 66 UOC before taking any Level 3 courses.

Academic Writing & Language Enhancement
3409 - Arts

ARTS2050 Academic Writing for the Humanities (6 UOC) and HUMS1005 Personalised English Language Enhancement (6 UOC) can be counted as UNSW Arts and Social Sciences Prescribed Electives or Free Electives.

Double Majors
3409 - Arts

Double majors are not available in Double Degrees.

Maturity Requirements
3409 - Arts

You must have completed 24 UOC before taking any Level 2 courses.You must have completed 48 UOC, including 6 UOC at Level 1 and 6 UOC at Level 2 in your major/minor before taking any Level 3 courses.

Specialisation Declaration
3409 - Arts

You must specify your major and minor at the time of enrolment in Level 2 courses.

Enrolment Disclaimer

Please read the Double Degree Program rules as some specific rules apply to particular Double Degree combinations.

You are responsible for ensuring you enrol in courses according to your program requirements and advice from your Program Authority. myUNSW enrolment checks that you have met enrolment requirements such as pre-requisites for individual courses but not that you are enrolling in courses that will count towards your program.

Sample Programs

To access sample program(s), please visit:
3487 Media (Public Relations and Advertising) / Arts Sample Program

Additional Information

Contact the UNSW Arts and Social Sciences Student Centre for advice.

Program Fees

At UNSW fees are generally charged at course level and therefore dependent upon individual enrolment and other factors such as student's residency status. For generic information on fees and additional expenses of UNSW programs, click on one of the following:

Domestic Students
Commonwealth Supported Students (if applicable)
International Students

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)
Pre-2019 Handbook Editions