Handbook

Behind many manufactured products and services encountered at home, at work and in the public arena is the creativity, problem solving and technical know-how of an Industrial Designer. Their role is to create practical, attractive and functional products that fulfil a genuine market demand or societal need. Understanding materials, manufacturing technology and user insights within economic, social and environmental contexts in which products are produced, marketed and used is essential. Students develop their creative and professional abilities to understand and resolve these requirements while working at the frontiers of social and technological change. Graduates will work with engineers, marketers and other design and business professionals to turn good ideas into successful products. Increasingly, Industrial Designers are playing an important role beyond the production line in strategic roles involving branding, corporate identity and design focusing upon the user experience.