Overview
This course is a critical overview of selected methodological issues in academic research in marketing. Specifically it shall: (a) Consider a range of methodological issues that researchers routinely have to address. (b) Examine how these issues might be managed. (c) Discuss the design of executable research methods so that students… For more content click the Read More button below.
Conditions for Enrolment
Prerequisite: Admission to Honours in Marketing.
Delivery
Fully online - Standard (usually weekly or fortnightly)
Multimodal - Standard (usually weekly or fortnightly)
In-person - Standard (usually weekly or fortnightly)
Fees
Type | Amount |
---|---|
Commonwealth Supported Students (if applicable) | $579 |
Domestic Students | $6750 |
International Students | $6750 |
Pre-2019 Handbook Editions
Access past handbook editions (2018 and prior)