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Overview

This course is an introduction to marketing. It begins by describing the marketing environment and its components as well as a range of analytical tools and techniques. Next, it describes marketing strategy, including the ‘STP’ framework (segmentation, targeting and positioning). The later stages of the course cover the marketing mix, … For more content click the Read More button below.

Delivery

In-person - Standard (usually weekly or fortnightly)

Please note that the above delivery information is an indication on how this course may be delivered within the year.  Delivery mode(s) for each term can be viewed on other sources such as myUNSW and class timetable site.

This Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)
Pre-2019 Handbook Editions