Overview

In today's rapidly evolving technological landscape, marketers must possess an understanding of how businesses engage with the market and leverage new technologies to enhance their marketing strategies. This course delves into the influence of the Internet, digital and social media, as well as emerging technological advancements, on the marketing of … For more content click the Read More button below.

Conditions for Enrolment

Pre-requisite: ECON1203 or COMM1190 or MARK2052. If students can demonstrate they have equivalent statistics knowledge, but haven't completed any of the listed pre-requisite courses, they can seek permission from Program Coordinator by submitting an online form.

Course Attributes

General Education

Delivery

Multimodal - Standard (usually weekly or fortnightly)

In-person -

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)