Handbook - Marketing Communications and Promotions Management

Overview

This course is designed to introduce students to integrated marketing communications (IMC), with a focus on issues related to advertising and promotions management. It aims at relating the elements of the marketing mix (4Ps) to the various aspects of communications that take place between the firm and its customers. At the same time, this course lends itself to studying both “applied” and “theoretical” issues to give students both a real-world view of advertising and promotions, as well as frameworks for understanding such real-world decisions. An integrated approach is adopted, including an understanding of the role of media advertising and promotions. The course builds on knowledge of consumer behaviour and the analytical skills of marketing research.

It is highly recommended to take MARK2012 before taking this course, which equips you with important knowledge necessary to understand and develop advertising and promotions strategies in MARK2053.

Exclusion Courses

Delivery

In-person -

Multimodal - Standard (usually weekly or fortnightly)

Please note that the above delivery information is an indication on how this course may be delivered within the year. Delivery mode(s) for each term can be viewed on other sources such as myUNSW and class timetable site.

This Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.

Fees

Type	Amount
Commonwealth Supported Students (if applicable)	$2124
Domestic Students	$6750
International Students	$6750

Disclaimer

Where a fee is displayed as “Not Applicable”, including some Work Experience and UNSW Canberra courses, please contact the relevant Faculty for any enquiry.

Note that the University reserves the right to vary student fees in line with relevant legislation. The fee information is provided as a guide and more specific information about fees, including policy, can be found here.

Commonwealth Supported Students:

Please refer to the information about new Student Contribution band classifications. Note that grandfathering arrangements are applicable for some cohorts of students, and other special arrangements apply for a limited number of programs. The Field of Education displayed on the right-hand side of this page may be applicable in understanding which fee rate will apply to you.

Where a Commonwealth Supported fee is displayed it does not guarantee that such places are available.

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)

Faculty
Faculty: The primary academic unit in which related disciplines of teaching and research are conducted.

School
School: The academic unit responsible for teaching in disciplines or subject areas (school is part of a faculty).

Study Level
Study Level refers to the academic level of a program, specialisation or course.

Undergraduate

Offering Terms
Depending on the Academic Calendar type, an offering term generally refers to an academic teaching period of between 8-13 weeks in duration.

Term 2

Campus

Sydney

Academic Calendar

Field of Education

100799 Communication and Media Studies not elsewhere classified

Timetable

Course Outline
This link will take you to UNSW Course Outline website that is first released for all faculties for 2024 academic year. Note that the Handbook publishes course information regardless of whether the course is offered (and therefore has a course outline available), or not.