Overview
This course begins with a classic approach to marketing management but focused on marketing within the airline industry. The approach is a practical one, addressing airline market research, product development, pricing and revenue management, distribution (a key area), and promotion. Theory is positioned in current airline marketing issues, and reinforced … For more content click the Read More button below.
Delivery
In-person - Standard (usually weekly or fortnightly)
Fees
Type | Amount |
---|---|
Commonwealth Supported Students (if applicable) | $2124 |
Domestic Students | $7320 |
International Students | $7320 |
Pre-2019 Handbook Editions
Access past handbook editions (2018 and prior)