Overview

This course begins with a classic approach to marketing management but focused on marketing within the airline industry. The approach is a practical one, addressing airline market research, product development, pricing and revenue management, distribution (a key area), and promotion. Theory is positioned in current airline marketing issues, and reinforced … For more content click the Read More button below.

Delivery

In-person - Standard (usually weekly or fortnightly)

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)