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Overview

The study, analysis, and critique of a diverse range of marketing scholarship with a particular emphasis on theory and research in managerial and strategic marketing as well as marketing organisation, systems, and institutions. Emphasis will be on examining the state of knowledge, theory construction, and theory development as well as … For more content click the Read More button below.

Conditions for Enrolment

Prerequisite: Admission to Honours in Marketing.

Delivery

In-person - Standard (usually weekly or fortnightly)

Multimodal - Standard (usually weekly or fortnightly)

Fully online - Standard (usually weekly or fortnightly)

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)