Overview
The study, analysis, and critique of a diverse range of marketing scholarship with a particular emphasis on theory and research in managerial and strategic marketing as well as marketing organisation, systems, and institutions. Emphasis will be on examining the state of knowledge, theory construction, and theory development as well as … For more content click the Read More button below.
Conditions for Enrolment
Prerequisite: Admission to Honours in Marketing.
Delivery
In-person - Standard (usually weekly or fortnightly)
Multimodal - Standard (usually weekly or fortnightly)
Fully online - Standard (usually weekly or fortnightly)
Fees
Type | Amount |
---|---|
Commonwealth Supported Students (if applicable) | $556 |
Domestic Students | $6420 |
International Students | $6420 |
Pre-2019 Handbook Editions
Access past handbook editions (2018 and prior)