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Overview

This course is designed to introduce students to integrated marketing communications (IMC), with a focus on issues related to advertising and promotions management. It aims at relating the elements of the marketing mix (4Ps) to the various aspects of communications that take place between the firm and its customers. At … For more content click the Read More button below.

Conditions for Enrolment

Prerequisite: MARK1012 OR MARK2012

Delivery

In-person -

Multimodal - Standard (usually weekly or fortnightly)

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)