Overview

MARK3054 helps you to understand the use of analytical tools in marketing, and develop your capabilities of using analytical tools to address marketing problems – key skills that numerous companies have stated they look for in marketers, particularly in challenging business environments.  This course builds on your basic statistical skills … For more content click the Read More button below. The course is organised around daily marketing problems. You are strongly encouraged to start thinking as marketers by asking questions of your data, setting your own direction for the analysis in the project and thinking about how a company could utilise the results in practice. 

Conditions for Enrolment

Pre-requisite: ECON1203 or COMM1190 or MARK2052. If students can demonstrate they have equivalent statistics knowledge, but haven't completed any of the listed pre-requisite courses, they can seek permission from Program Coordinator by submitting an online form.

Delivery

Multimodal - Standard (usually weekly or fortnightly)
In-person -

Please note that the above delivery information is an indication on how this course may be delivered within the year.  Delivery mode(s) for each term can be viewed on other sources such as myUNSW and class timetable site.

This Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.

Fees

TypeAmount
Commonwealth Supported Students (if applicable)$2041
Domestic Students$6420
International Students$6420

Disclaimer

Where a fee is displayed as “Not Applicable”, including some Work Experience and UNSW Canberra courses, please contact the relevant Faculty for any enquiry.

Note that the University reserves the right to vary student fees in line with relevant legislation. The fee information is provided as a guide and more specific information about fees, including policy, can be found here.

Commonwealth Supported Students:

Please refer to the information about new Student Contribution band classifications. Note that grandfathering arrangements are applicable for some cohorts of students, and other special arrangements apply for a limited number of programs. The Field of Education displayed on the right-hand side of this page may be applicable in understanding which fee rate will apply to you.

Where a Commonwealth Supported fee is displayed it does not guarantee that such places are available.

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)
Pre-2019 Handbook Editions