Handbook

This course examines the business of sport from the perspectives of its various stakeholders, managers, media, players and spectators. Using Australian sport as its centrepiece and using a series of case studies, the course traces the development and spread of global sport and the development of unique sporting cultures and institutions in many nations, particularly in Australia, the USA, Europe and the Pacific Rim. Australian sport is examined from its colonial roots to the present day. The course examines the transformation of amateur sport to professionalism and the bitter wars fought between owners, managers and players often played out in the courtroom and manifested by strikes and lockouts. It examines the phenomenon of the bidding for and the staging of mega events such as the Olympic Games and the FIFA World Cup; global sports politics; corruption and match fixing; the role of sports media; broadcast rights; sports marketing and intellectual property; violence on and off the field; athletes rights; athletes’ health and wellbeing; sports apparel and sweatshops; fans and spectators in the digital age; sports slavery and trafficking in Africa; drugs and doping and the World Anti-Doping Agency; international sports law and the Court of Arbitration for Sport.