Handbook

There is a more recent version of this academic item available.

Overview

This course provides a comprehensive introduction to Public Relations and Advertising Principles in an Australian and international context. You will examine the history, growth, and contemporary influence of both disciplines. The foundations of PR and advertising are studied, as are their influence within and outside organisations, and the linkages both disciplines have in the “communications mix”. You will be able to understand the similarity and difference between PR and advertising in relation to communication strategy, research, media relations, industry, and professional pathways. You will also gain an appreciation of the ethical dimensions and issues in allied communication disciplines.

Conditions for Enrolment

Enrolment in 7005 UNSW Global Diploma in Media and Communication Program.

Equivalent Courses

Course Attributes

Introductory Course

Delivery

In-person -

Multimodal - Standard (usually weekly or fortnightly)

Please note that the above delivery information is an indication on how this course may be delivered within the year. Delivery mode(s) for each term can be viewed on other sources such as myUNSW and class timetable site.

This Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)

Faculty
Faculty: The primary academic unit in which related disciplines of teaching and research are conducted.

School
School: The academic unit responsible for teaching in disciplines or subject areas (school is part of a faculty).

Study Level
Study Level refers to the academic level of a program, specialisation or course.

Undergraduate

Offering Terms
Depending on the Academic Calendar type, an offering term generally refers to an academic teaching period of between 8-13 weeks in duration.

Term 1, Term 2, Term 3

Campus

Sydney

Academic Calendar

Field of Education

100799 Communication and Media Studies not elsewhere classified

Timetable

Course Outline
This link will take you to UNSW Course Outline website that is first released for all faculties for 2024 academic year. Note that the Handbook publishes course information regardless of whether the course is offered (and therefore has a course outline available), or not.

Public Relations and Advertising Foundations

DPHU1002

6 Units of Credit