Handbook

This subject focuses on how psychology and cognitive science underpin the creative practices, processes and methods that lead to innovation and product design. Students will be introduced to the concepts of human centred design, blended with fundamental principles of psychology and cognitive science. The subject begins with identifying conditions required for the emergence of ideas, inspiration and change through examining historical cases of innovation. Over the course of the subject, students will engage with a transdisciplinary range of frameworks and methods for entrepreneurial innovation, creative thinking, ideation and prototyping by imagining a new solution to an identified problem. No prior science or psychology knowledge is required.