Handbook

Why do some people ignore health messages? Why do people lie out in the sun or eat junk food? Why do some people choose to be vaccinated and others refuse? How do health professionals counter fake news? It is vital that health professionals of all backgrounds are well trained in the art of transforming complex scientific health information into accurate yet accessible and persuasive health messages. In this course, you will learn how to understand an audience’s needs and develop health information that meets those needs so that your messages are impactful and memorable. The course will consist of 3 modules: understanding the needs and wants of your audience, crafting an impactful and memorable message, and delivering your message.