Handbook

Objectives: A major focus in optometric education is to produce eye care professionals who offer complete patient care including a deep appreciation of cultural competency issues, especially related to healthcare. This course is designed to prepare future optometrists to manage a private practice successfully as well as showcase other opportunities within the profession including those in industry, academia, research, government and public health.

Brief Curriculum:

The course will focus on providing the student with an understanding of the full scope of optometric practice including the needs of small business operators by providing a solid foundation in the key business disciplines. This will reflect issues that can arise in the strategic management and development of an optometric practice. Topics will include human resources management, ethics, business planning and development, accounting/finance administration, microeconomics, personal finance, marketing, operations management, entrepreneurial skills, leadership, personal development, business law and cultural competency in healthcare. The teaching approach will provide a stimulating and interactive environment for students to develop their professional, business, leadership and teamwork skills in order to become a successful optometrist within the profession. It will also help establish an appreciation for the wide range of opportunities offered within optometry.