Handbook

Great communicators not only have specialised communication skills but also have a deep understanding of communication principles, especially how to shape meaning according to purpose, context, and medium. Whatever your future media role, this course will you give you the critical skills you need to understand how communication works. Drawing on current examples from across the media landscape, you will examine a wide variety of communication practices across verbal, visual, and multimodal types, and develop analytical tools to identify what makes them effective, engaging, and/or challenging. You will build strong theoretical frameworks which explain fundamental principles of communication, and which can empower you in your own communication practices.

This course builds a complementary sequence when taken together with the courses MDIA2094 Visual Communication and MDIA3011 Communication Design.