Handbook

Public relations and advertising are incredibly dynamic and fast-moving. This course introduces you to public relations and advertising as professions, industries, and fields of study, while also giving you the opportunity of working on a genuine communications challenge for a respected organisation. The course blends big ideas with practical skills to equip you with the understanding of how communication disciplines work, and how they affect audiences. You will gain a deeper appreciation of what needs to be in place for communication campaigns to succeed, while developing an industry-standard communications plan. Throughout the course, you will encounter a range of communication challenges, and develop the skills you need to overcome them. This course aims to capture the excitement of public relations and advertising work, and show how important theoretical concepts are to workplace practice. In doing so, this course sets you up to succeed in your studies and as public relations and advertising professionals.