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Overview

Strategic marketing is essential in business practice as it helps companies identify and meet the needs of their target audience, differentiate themselves from competitors, and ultimately drive sales and revenue growth. Strategic Marketing is a capstone course that brings together key elements of the marketing major to exercise your problem-solving … For more content click the Read More button below.

Conditions for Enrolment

Prerequisite: (MARK1012 OR MARK2012) AND (MARK2051 OR MARK2151) AND MARK2052

Delivery

Multimodal - Standard (usually weekly or fortnightly)

Course Outline

To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)