Overview

This course will introduce you to a sound understanding of core marketing concepts and stimulate your interest in exploring marketing strategies from a variety of perspectives. You will be provided with learning opportunities to consider and test concepts and ideas through real-world business scenarios and case studies to identify marketing … For more content click the Read More button below. The course will cover cutting-edge marketing strategies and topics ranging from marketing research, digital marketing, pricing, value proposition, and branding to communicating with potential customers. The practice-based approach will allow you to develop useful marketing skills that can be advanced further in marketing specialisations and/or applied in your future career.   

Course Attributes

General Education

Delivery

Multimodal - Standard (usually weekly or fortnightly)
In-person -
Fully online -

Please note that the above delivery information is an indication on how this course may be delivered within the year.  Delivery mode(s) for each term can be viewed on other sources such as myUNSW and class timetable site.

This Handbook is a comprehensive catalogue of our offerings and includes courses that can be taken to satisfy program requirements irrespective as to their availability for a particular year. Availability of courses is best checked using filters on this site or on the class timetable site.

Course Outline

To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):
MARK2012 Course Outline

Fees

TypeAmount
Commonwealth Supported Students (if applicable)$1893
Domestic Students$5970
International Students$5970

Disclaimer

Where a fee is displayed as “Not Applicable”, including some Work Experience and UNSW Canberra courses, please contact the relevant Faculty for any enquiry.

Note that the University reserves the right to vary student fees in line with relevant legislation. The fee information is provided as a guide and more specific information about fees, including policy, can be found here.

Commonwealth Supported Students:

Please refer to the information about new Student Contribution band classifications. Note that grandfathering arrangements are applicable for some cohorts of students, and other special arrangements apply for a limited number of programs. The Field of Education displayed on the right-hand side of this page may be applicable in understanding which fee rate will apply to you.

Where a Commonwealth Supported fee is displayed it does not guarantee that such places are available.

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)
Pre-2019 Handbook Editions